Friday, 5 July 2013

Guest Blogger Michael Brookes: Why write guest posts?

Michael Brookes is a games developer but you probably know him as the host of The Cult of Me and the author of  Faust 2.0.  Here he talks about the role of guest blogging for authors.

Selling books is networking, it's all about finding new people who might be interested in reading what you have written. First and foremost you must write something worth reading, but when you have done that, what next?

There are a number of ways that you as a writer can make your name known and guests are a good way to do that. For authors who don't have their own blog presence it provides a mechanism to get involved. For authors who do have their own blogs you can host guest posts and gain interesting new content that attract s new readers to their blogs. Writing guest posts also puts your content onto other blogs, extending your reach beyond you own followers.

So you've been invited to write a guest post, what should you write?

That depends on two things. The first is to play to your own strengths. Guest posts shouldn't be an overt plug for your book, but that doesn't mean that you can't take lessons you've learnt while writing or releasing the book. If you've researched and discovered any interesting facts then they can form the basis of a post. If you write in a specific genre then you could write about that, for example I write horror stories, so one of my guest posts has been about the nature of evil.

The other consideration is the blog you are writing for. Speak to the blog owner, read their posts and get a feel for what their blog is about. Target what you write to their readership so that they may take interest and then investigate your other writing.

Most of all have fun. As with all writing, guest posts should be a pleasure, not a chore.

Is it the rebirth of an ancient evil in a new realm? Or something much worse?

A sexy looking avatar grants wishes for people across the web, but nothing is truly free, and for those who accept, what price must be paid?

Sarah Mitchell must discover the truth of this creature and stop it while it can still be stopped, but why is a mysterious lawyer dogging her every step?

Faust 2.0 is the first book in the new Mitchell & Morton series.
Available now on Kindle:
Amazon (UK):
Amazon (US):

1 comment:

Want to guest blog? Let me know!